Kingdom of Saudi Arabia Pavilion, World Expo Osaka 2025
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Immersive Multimedia Experiences - Evolving Nightly Show

The Evolving Nightly Show was an immersive audiovisual experience created to showcase Saudi art and culture. It comprised more than 20 unique projection-mapped nightly shows developed for the Kingdom of Saudi Arabia’s pavilion at World Expo 2025 in Osaka.

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Over a seven-month period, I directed the creative development of the series, leading a multidisciplinary team of animators, film editors, and sound designers. Together, we transformed the pavilion into a living canvas, using cutting-edge visual storytelling to interpret and celebrate contemporary Saudi culture.

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Each show was conceived as an expressive interpretation of artworks drawn from a curated selection of 44 artists participating in the pavilion’s cultural artist residency programme. New shows were launched weekly in the pavilion’s courtyard, with each installation immersively reimagining the work of a different artist.

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Across Expo 2025 Osaka, the Saudi Arabia Pavilion welcomed more than three million visitors, achieving a peak daily attendance of 24,142 guests—demonstrating the project’s significant cultural reach and public impact.