Creative Lead -
Immersive Multimedia Experiences
Designing immersive show visuals and multi-sensory storytelling experiences for live events,
retail spaces, corporate visitor experience centres, cultural institutions, trade shows and themed attractions.
Launch Show / Car & Floor
Video Playback (with sound)
I was commissioned to create a digital motion reveal sequence for the new electric Porsche Taycan at the official launch event.
The sequence needed to communicate the cars power & steering control capabilities through the use of abstract particle animation & VFX. These were generated using real-time graphics and projection mapping software then accurately applied to the car and floor surfaces.
Combined with cutting edge Porsche digital SFX, the audience were left a visceral impression of the new Porsche’s power, control and with their hearts racing.
Role: Animation Direction / Notch Real-time Motion & VFX
Agency: Amplify x Inertia Studio