Geometry (A WPP Agency)
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Immersive Media Showroom -Content Design

Geometry (a WPP company) via Pixel Artworks wanted to create an immersive experience to bring their campaign projects to life for partners and clients at their corporate headquarters.

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The solution, to take their traditional conference room setting and transform it into an immersive showroom.  

 

I developed the concept to use the visual metaphor of a storm brewing and breaking, followed by sunlight flooding into the room. The idea was that the light represented all the agencies ideas and creativity entering the room. To emphasise the Geometry brand and have a connecting thread through the piece, we leveraged the brand’s identity symbols to create the abstracted storm and sunlight effects.

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We created elevated moments by augmenting elements from the existing Geometry film showreel, to achieve a powerfully immersive projection show, mapped in 360 around the room.