Creative Lead -
Immersive Video & Interactive Multimedia
Designing immersive show visuals and interactive multimedia experiences for live events,
retail spaces, corporate visitor experience centres, cultural institutions, trade shows and themed attractions.
Transforming Geometry’s HQ meeting space into an immersive showroom
Geometry - a WPP Company
Immersive Showroom Experience
Challenge
Geometry (a WPP company) wanted to create an immersive experience to bring their campaign projects and brand to life for partners and clients at their corporate headquarters.
Opportunity
Using the traditional business meeting room as a canvas, transform it into an immersive space that showcases the companies brand and portfolio in a memorable way.
For reference only - credit unknown
Storyboard frame
Existing Geometry brand identity iconography
Visual language of storm and terrential rain with sound effects, combined with existing Geometry brand identity iconography or ‘hieroglyphics’.
The ‘hieroglyphics’ storm gives way to simulated (projection mapped) sunshine streaming into the room, also made up of hieroglyphics and representing the energy and ideas seeping into the room from the agency headquarters beyond the meeting walls.
Photography for storyboard reference only - credit unknown
Storyboard frame
The ‘sunshine’ hieroglyphics are then woven through the sequence and used as a device to transition, as the agencies portfolio of work is revealed over time.
Storyboard frame
Photography for storyboard reference only - credit unknown
Video Playback (with sound)
Role: Creative & Art Direction, Design, 3D & Animation Lead
Agency: Pixel Artworks