ART DIRECTOR & EXPERIENCE DESIGNER
Live Event Visuals & Immersive Installations
Cultural institutions, events, retail spaces, visitor experience centres, trade shows and themed attractions.
Geometry - a WPP Company
-
Immersive Showroom Experience
Transforming Geometry’s HQ meeting space into an immersive showroom
Challenge
Geometry (a WPP company) wanted to create an immersive experience to bring their campaign projects and brand to life for partners and clients at their corporate headquarters.
Opportunity
Using the traditional business meeting room as a canvas, transform it into an immersive space that showcases the companies brand and portfolio in a memorable way.
Creative Development Process - Key Concept
Storyboard frame
Mood board reference only - credit unknown
Symbols from Geometry brand identity symbols/ hieroglyphics
Visual language of storm and torrential rain with sound effects, combined with Geometry brand identity symbols/ hieroglyphics.
The storm gives way to sunshine effect streaming into the room, also made up of hieroglyphics and representing the energy and ideas seeping into the room from the agency headquarters.
Photography for moodboard reference only - credit unknown
Storyboard frame
Result:
The ‘sunshine’ hieroglyphics are then woven through the sequence and used as a device to transition, as the agencies portfolio of work is revealed over time.