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CREATIVE LEAD
Immersive Multimedia Experiences
Culture, Brand, Arts & Entertainment
adidas - Predator Launch Event
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Interactive Experience - Digital Pinball Machine
Video Playback (with sound)
We took a classic arcade game and reimagined it for the launch of the new adidas Predator Edge football range. A killer combination of some eye-popping game design, fun interactivity and slick fabrication.
Role: Creative Art Direction for game stand design and game, UX Lead
Agency: adidas x Power Interactive
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