PublicisLive - Mohammed Bin Rashid Al Maktoum Solar Park - Phase IV Inauguration 
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Immersive Video Design

PublicisLive invited me on board to handle the animation for an immersive installation as part of the inauguration of the world’s largest concentrated solar power project - the  Mohammed Bin Rashid Al Maktoum Solar Park - Phase IV.

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The atrium space designed by PublicisLive, was inspired by the physical form of the actual CSP Solar Tower which was represented as a central LED column. The giant mirrors that surround the CSP Solar Tower reflect the sun's energy towards the top of the CSP Solar Tower, inspired by the integration of six 3x3 meter LED screens arranged around the central LED column.

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HH Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai unveiled this transformative solar project, as the city hosted the COP28, representing an important leap towards their net zero carbon emissions by 2050 strategy.