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Immersing customers in the world of adidas’ Originals Collection 

adidas - Originals Concept Store

Immersive Media Facade 


adidas Original's lifestyle concept store is an homage to vintage and classic adidas product lines.  The sub-brand leans on nostalgia, boasts heritage but from a modern or futuristic perspective.  adidas were eager to have this communicated to customers visiting their Dubai Originals Collections store.


Create a series of bespoke digital immersive sequences for LED media façade screens situated at the entrance to the store.  With these brand pillars in mind, we decided to explore the two themes of ‘Collections’ and ‘DNA’, landing on two core visual concepts to inform the content design.  One being marbles, as a nostalgic nod towards vintage collectables. The other, iconic sneaker laces animated to mimic DNA strands. 

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For reference only - credit unknown

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The content had to follow the iconic blue and white colour branding palette associated with adidas Originals.

Due to the narrow profile of the screens, the content was carefully designed to work compositionally and move in a primarily vertical manner. The DNA strand form lent itself well to these restraints and so we echoed it across both the marble and shoelace concepts.


The result - dramatic, playful but graceful sequences, providing a strong and attention-grabbing brand impression for visitors.

Role: Creative Direction, Art Direction & Animation Direction

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